27 Amazing Explainer Video Examples You Must Watch (2023)

For example, are you looking for explainer videos to inspire your brand, company or service? Then you've come to the right place!

We have collected 25 of the best examples of explainer videos in different styles to inspire your own creations.

What is an explainer video?

Withinworld of video marketing, the video options are very diverse. Explainer videos are among the most common, along with promotional or promotional videos.

Explainer videos are short videos that explain or introduce something about a company. They can refer to a small aspect of your business or to your business as a whole. You can declare a new service or dieTimeline of your brand history.

There are different types of explainer videos. The trend now is to use illustrated people in fun, animated color combinations to visualize a story. a few years ago it wasanimated whiteboard explainer videosand a trend that's been growing lately is a mix of live action and motion graphics.

Motion graphics, on the other hand, are timeless and will always be there. What may change are the color schemes and design style. In some cases, brands take a unique and unusual approach to their explainer videos.

Now let's take a look at our selection of 25 of the most amazing explainer videos, broken into sections for easy navigation.

2D animated explainer videos/animated graphics

The most common explainer videos are cartoons, illustrations or whiteboard drawings in a two-dimensional style. A few years ago whiteboard explainer videos were all the rage, then it was cartoon characters and more recently colored illustrations of people.

Luckily, some animators and designers know how to think outside the box to create amazing explainer videos for their clients. Take a look at our favourites.

Illustrated explainer videos

First, explanatory videos with 2D animation. Almost all explainer videos are now designed with illustrations. So much so that most of them resemble each other. Then there are the unique and special ones and here are some of them.

1. Crazy Egg

The style of this Crazy Egg explainer video consists of a character interacting with different sections that show the content of the narration. The scene doesn't move much, just enough to hold the viewer's attention.

The character has a humorous angle and the style has a vintage feel to it.

2. L’Blend

The explainer video for the L'Blend workspace is simple, with minimal artwork embellishment. Animations visualize all different aspects of the coworking space in fun and interesting animations.

3. Mobile meeting

This explainer video is for Mobile Muster, an initiative to educate people about cell phone recycling. The 2D line representation visualizes what a mobile phone is made of, with input and output interactions in a flat style.

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Achieving a 3D look with illustrated 2D animations isn't always easy. This explainer video is unique in the fact that despite being in 2D, there is a sense of depth.

The designers created a number of characters to interact with in the video, which helped make this explainer video memorable.

5. McDonald's Rising Technology

This is a different type of explainer video. It's more editorial or journalistic than promotional. The designers were inspired by the 1970s illustration style with bright contrasting colors and simple animations.

6. Ahrefs

Ahref's explainer videoIt's a cute and fun animation that moves horizontally to the right as items move up and down on the screen. There are two versions of the video, one without comment, which you can see below, and oneanother one with voiceover.

7. BaaS

This explainer video is a futuristic take on the usual animated line art that we see in many explainer videos. The dark background looks nice with light lines explaining the Build as a Business concept. The use of gradients is particularly unique and beautiful.

8. Doctoroo

Doctoroo has a nice explainer video in soft, muted colors. Characters are drawn in the classic illustrated style that's all the rage right now. Such an explanatory video is always well received by the audience because it puts them in a good mood.

9. Purina Uno

Illustrated characters are best when created specifically for a brand. The cat and her owner are friendly and pleasing to the eye.while the narration speaksabout Purina cat food.

This explainer video is the perfect example of what an animated explainer video with 2D illustrations looks like.

10. Katan

Few 2D animated videos can represent textures realistically, except Catansexplanatory videois a happy exception. It combines the game's traditional imagery with a modern style that perfectly appeals to a young audience.

It is also interesting that the main characters, the players, immerse themselves in the Catan universe and dynamically explain this famous board game.

Whiteboard explainer videos

Before all explainer videos were created with colorful animated illustrations, the trend was towards whiteboard animations. Unfortunately, the whiteboard animations had less memorable examples than the illustrated explainer videos.

However, there are some animated whiteboard explainer videos that we love.

11. National Museum of History

The National Museum of Historycreated this explanatory video for his exhibition covering 100 years of human history. The designers used a classic chalkboard style but with a unique interpretation of elements already drawn.

12. RSA reinvention work

The whiteboard-animated explanatory video on the subject of Re-Imagining Work is very complex. There are many pre-made elements in the animations. But what they did quite successfully was the marker texture on the board.

The live-action hand writes and draws on the whiteboard to add detail.

Explainer videos animated in 3D

One of our favorite styles of explainer videos is 3D animation. The difference between 2D and 3D is the depth of field and the type of movement in the video. Scroll below for some great 3D explainer videos.

13. Visme

Visme animated explainer videohas brand characterthat takes you on a journey through its digital environment full of design, creation and human interaction. Our team has worked very hard to make this possible and we are very proud of it. You can read more about it here.

14. impulses

Boostation's 3D animated explainer video is fun and livelyan isometric style design. A mobile phone screen turns into an animated city with corners representing the apps running on the device. It's interesting and cute at the same time.

15. Crediflux

Crediflux created a unique animation of rolling wooden balls on a jig that selects the best ones and then converts them into digital code. The first part of the 3D animation is very realistic and draws the audience's attention.

16. Workflow

On another note, the workflow created an animated explainer video in 3D Clay. This is a style that uses figures and objects made of clay or plasticine.

In this case, the action takes place at a real table with friendly charactersCheck out the brand historyand what he does.

Live action/animation hybrid explainer videos

Using live-action video or live-action elements mixed with animation is a great way to appeal to a wide audience. These types of explainer videos come in all shapes and sizessimple presentation slides with animationscomplete fusion projects.

17. Vntana

Vntana 3D Explainer Video is a beautiful animated mix of 3D designs and live action videos. They specialize in optimizing the use of 3D in design, so it's not surprising that the explainer video integrates some 2D elements well to emphasize the 3D images.

18. Kodex-Meeting

This explainer video example has a very accessible style to inspire your own. It consists of slides with video backgrounds and animated elements on top. It's a very classic approach to animation and still grabs the viewer's attention.

19. Morgan's Cross

Another option for explainer videos isUse a minimalist styleHybrid of live action and animation. Animations can be very tedious in some cases, but in this case all you need is simplicity and a clean design.

Live-action video is the main aspect, while animation is a complement.

20. Zendesk Guide

The beginning of this Zendesk Guide explainer video begins like any other animated illustration and then transitions seamlessly into live action.

It's no surprise that animated elements appear between fish in an aquarium, goldfish crackers and a person dressed as a shark.

21. Movement Guide

Similar to the video above, Move Guides uses a perfect mix of live-action video and animated elements. In this case, the animations are superimposed on the video, but they also appear to be part of the video.

22. Release

This Slack explainer video begins with a clip of the CEO and Founder discussing how Slack channels can replace email. Then we move on to simple animations to visualize which email is missing and how Slack can fix it.

The last two examples come from industry. They are usually a little different from other types of companies as they need to show real processes and products. Designers recreate the products in animated elements to make the video more engaging.

23. Bartec

This motion graphics explanation video is a process visualization of the Barte Remote Bus System. The engine parts are scanned and animated into a successful explanatory video with motion graphics.

24. General Electric

In the GE Digital explainer video, animated graphics are combined with animated elements. This explainer video does a good job of visualizing what might otherwise be a dry topic.

Unique and unusual explainer videos

Last but not least, it is always the unique and unusual explainer videos that stand out from the crowd. Here are three sample explainer videos that don't fit into any of the above categories, but do fit into all of them.

25. Bhub

Bhub's explainer video is truly unique. It is made in collage style with lots of colors mixed with black and white photography and video. Interestingly, this explainer video is about a studio that creates explainer videos.

26. Gogoro

Mixing motion graphics, 2D and 3D animations in a single video is not always easy to achieve. This Gogoro video combines all three while maintaining the same color scheme, pace, and personality.

27. How does sunscreen work?

Less a company explainer video, but more of an instructive explainer video. With a fun and creative perspective, this video breaks all the right rules and is interesting to watch.

Are you inspired?

I hope this list of how-to videos has piqued your curiosity to look for more videos. Or maybe to make your own explainer video. We picked 26 of our favorite videos, but if you go to Behance.com and type "explainer video" in the search bar, you'll find even more.

For more inspiration, visit YouTube and look for instructional videos there. You will find some good ones and some not so good ones. You may have already seen some on this list, even on social media.

If an explainer video is good, it makes a good impression and is shared on social media. Some TV commercials are created as explanatory videos. That's why we know these types of videos work!

We hope this article has inspired you to delve deeper into your topicVideo Marketing Strategyand create your own explainer videos. Use Visme to create an excitingvideo introductionBuch.