27 Amazing Explainer Video Examples You Must Watch (2023)

27 Amazing Explainer Video Examples You Must Watch (1)

For example, are you looking for explainer videos to inspire your brand, company or service? Then you've come to the right place!

We have collected 25 of the best examples of explainer videos in different styles to inspire your own creations.

What is an explainer video?

Withinworld of video marketing, the video options are very diverse. Explainer videos are among the most common, along with promotional or promotional videos.

Explainer videos are short videos that explain or introduce something about a company. They can refer to a small aspect of your business or to your business as a whole. You can declare a new service or dieTimeline of your brand history.

There are different types of explainer videos. The trend now is to use illustrated people in fun, animated color combinations to visualize a story. a few years ago it wasanimated whiteboard explainer videosand a trend that's been growing lately is a mix of live action and motion graphics.

Motion graphics, on the other hand, are timeless and will always be there. What may change are the color schemes and design style. In some cases, brands take a unique and unusual approach to their explainer videos.

Now let's take a look at our selection of 25 of the most amazing explainer videos, broken into sections for easy navigation.

2D animated explainer videos/animated graphics

The most common explainer videos are cartoons, illustrations or whiteboard drawings in a two-dimensional style. A few years ago whiteboard explainer videos were all the rage, then it was cartoon characters and more recently colored illustrations of people.

Luckily, some animators and designers know how to think outside the box to create amazing explainer videos for their clients. Take a look at our favourites.

Illustrated explainer videos

First, explanatory videos with 2D animation. Almost all explainer videos are now designed with illustrations. So much so that most of them resemble each other. Then there are the unique and special ones and here are some of them.

1. Crazy Egg

The style of this Crazy Egg explainer video consists of a character interacting with different sections that show the content of the narration. The scene doesn't move much, just enough to hold the viewer's attention.

The character has a humorous angle and the style has a vintage feel to it.

2. L’Blend

The explainer video for the L'Blend workspace is simple, with minimal artwork embellishment. Animations visualize all different aspects of the coworking space in fun and interesting animations.

3. Mobile meeting

This explainer video is for Mobile Muster, an initiative to educate people about cell phone recycling. The 2D line representation visualizes what a mobile phone is made of, with input and output interactions in a flat style.

(Video) Switching to Peaceful Mode in Minecraft (Animated #shorts)

4.[email protected]

Achieving a 3D look with illustrated 2D animations isn't always easy. This explainer video is unique in the fact that despite being in 2D, there is a sense of depth.

The designers created a number of characters to interact with in the video, which helped make this explainer video memorable.

5. McDonald's Rising Technology

This is a different type of explainer video. It's more editorial or journalistic than promotional. The designers were inspired by the 1970s illustration style with bright contrasting colors and simple animations.

6. Ahrefs

Ahref's explainer videoIt's a cute and fun animation that moves horizontally to the right as items move up and down on the screen. There are two versions of the video, one without comment, which you can see below, and oneanother one with voiceover.

7. BaaS

This explainer video is a futuristic take on the usual animated line art that we see in many explainer videos. The dark background looks nice with light lines explaining the Build as a Business concept. The use of gradients is particularly unique and beautiful.

8. Doctoroo

Doctoroo has a nice explainer video in soft, muted colors. Characters are drawn in the classic illustrated style that's all the rage right now. Such an explanatory video is always well received by the audience because it puts them in a good mood.

9. Purina Uno

Illustrated characters are best when created specifically for a brand. The cat and her owner are friendly and pleasing to the eye.while the narration speaksabout Purina cat food.

This explainer video is the perfect example of what an animated explainer video with 2D illustrations looks like.

10. Katan

Few 2D animated videos can represent textures realistically, except Catansexplanatory videois a happy exception. It combines the game's traditional imagery with a modern style that perfectly appeals to a young audience.

It is also interesting that the main characters, the players, immerse themselves in the Catan universe and dynamically explain this famous board game.

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27 Amazing Explainer Video Examples You Must Watch (2)

Whiteboard explainer videos

Before all explainer videos were created with colorful animated illustrations, the trend was towards whiteboard animations. Unfortunately, the whiteboard animations had less memorable examples than the illustrated explainer videos.

However, there are some animated whiteboard explainer videos that we love.

11. National Museum of History

The National Museum of Historycreated this explanatory video for his exhibition covering 100 years of human history. The designers used a classic chalkboard style but with a unique interpretation of elements already drawn.

12. RSA reinvention work

The whiteboard-animated explanatory video on the subject of Re-Imagining Work is very complex. There are many pre-made elements in the animations. But what they did quite successfully was the marker texture on the board.

The live-action hand writes and draws on the whiteboard to add detail.

Explainer videos animated in 3D

One of our favorite styles of explainer videos is 3D animation. The difference between 2D and 3D is the depth of field and the type of movement in the video. Scroll below for some great 3D explainer videos.

13. Visme

Visme animated explainer videohas brand characterthat takes you on a journey through its digital environment full of design, creation and human interaction. Our team has worked very hard to make this possible and we are very proud of it. You can read more about it here.

Create your own branded designs today!Try for free

14. impulses

Boostation's 3D animated explainer video is fun and livelyan isometric style design. A mobile phone screen turns into an animated city with corners representing the apps running on the device. It's interesting and cute at the same time.

15. Crediflux

Crediflux created a unique animation of rolling wooden balls on a jig that selects the best ones and then converts them into digital code. The first part of the 3D animation is very realistic and draws the audience's attention.

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16. Workflow

On another note, the workflow created an animated explainer video in 3D Clay. This is a style that uses figures and objects made of clay or plasticine.

In this case, the action takes place at a real table with friendly charactersCheck out the brand historyand what he does.

Live action/animation hybrid explainer videos

Using live-action video or live-action elements mixed with animation is a great way to appeal to a wide audience. These types of explainer videos come in all shapes and sizessimple presentation slides with animationscomplete fusion projects.

17. Vntana

Vntana 3D Explainer Video is a beautiful animated mix of 3D designs and live action videos. They specialize in optimizing the use of 3D in design, so it's not surprising that the explainer video integrates some 2D elements well to emphasize the 3D images.

18. Kodex-Meeting

This explainer video example has a very accessible style to inspire your own. It consists of slides with video backgrounds and animated elements on top. It's a very classic approach to animation and still grabs the viewer's attention.

19. Morgan's Cross

Another option for explainer videos isUse a minimalist styleHybrid of live action and animation. Animations can be very tedious in some cases, but in this case all you need is simplicity and a clean design.

Live-action video is the main aspect, while animation is a complement.

20. Zendesk Guide

The beginning of this Zendesk Guide explainer video begins like any other animated illustration and then transitions seamlessly into live action.

It's no surprise that animated elements appear between fish in an aquarium, goldfish crackers and a person dressed as a shark.

21. Movement Guide

Similar to the video above, Move Guides uses a perfect mix of live-action video and animated elements. In this case, the animations are superimposed on the video, but they also appear to be part of the video.

22. Release

This Slack explainer video begins with a clip of the CEO and Founder discussing how Slack channels can replace email. Then we move on to simple animations to visualize which email is missing and how Slack can fix it.

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The last two examples come from industry. They are usually a little different from other types of companies as they need to show real processes and products. Designers recreate the products in animated elements to make the video more engaging.

23. Bartec

This motion graphics explanation video is a process visualization of the Barte Remote Bus System. The engine parts are scanned and animated into a successful explanatory video with motion graphics.

24. General Electric

In the GE Digital explainer video, animated graphics are combined with animated elements. This explainer video does a good job of visualizing what might otherwise be a dry topic.

Unique and unusual explainer videos

Last but not least, it is always the unique and unusual explainer videos that stand out from the crowd. Here are three sample explainer videos that don't fit into any of the above categories, but do fit into all of them.

25. Bhub

Bhub's explainer video is truly unique. It is made in collage style with lots of colors mixed with black and white photography and video. Interestingly, this explainer video is about a studio that creates explainer videos.

26. Gogoro

Mixing motion graphics, 2D and 3D animations in a single video is not always easy to achieve. This Gogoro video combines all three while maintaining the same color scheme, pace, and personality.

27. How does sunscreen work?

Less a company explainer video, but more of an instructive explainer video. With a fun and creative perspective, this video breaks all the right rules and is interesting to watch.

Are you inspired?

I hope this list of how-to videos has piqued your curiosity to look for more videos. Or maybe to make your own explainer video. We picked 26 of our favorite videos, but if you go to Behance.com and type "explainer video" in the search bar, you'll find even more.

For more inspiration, visit YouTube and look for instructional videos there. You will find some good ones and some not so good ones. You may have already seen some on this list, even on social media.

If an explainer video is good, it makes a good impression and is shared on social media. Some TV commercials are created as explanatory videos. That's why we know these types of videos work!

We hope this article has inspired you to delve deeper into your topicVideo Marketing Strategyand create your own explainer videos. Use Visme to create an excitingvideo introductionBuch.


27 Amazing Explainer Video Examples You Must Watch? ›

Explainer video script best practices

Keep it short – 90 seconds or less is ideal. Your key message and value proposition should be in the first 30 seconds. Don't keep folks wondering. Speak in 2nd person, using words like “You” and “Your.”

What makes a great explainer video? ›

Explainer video script best practices

Keep it short – 90 seconds or less is ideal. Your key message and value proposition should be in the first 30 seconds. Don't keep folks wondering. Speak in 2nd person, using words like “You” and “Your.”

What makes a good explainer? ›

A good explainer video should, therefore, be specifically designed to capture the intended audience's attention and then make the most of it while it's still hot. This is why the most successful ones out there are always brief, straight to the point and most importantly, have a clear call-to-action at the end.

What is the concept of explainer video? ›

An explainer video is a short-form video usually used for marketing or sales purposes that highlights a company's product, service, or business idea in a compelling and efficient way. Most businesses host explainer videos on their landing pages or feature them on the homepage of their website.

What is the best description for animation video? ›

Animated videos are videos created with original designs, drawings, illustrations or computer-generated effects that have been made to move in an eye-catching way using any number of artistic styles. Although they may integrate live action video, they don't require any live action recording to convey an idea or story.

What are the 4 elements of a good video? ›

Here are 4 key attributes you need to nail when making engaging and useful content.
  • Structure. Structure is often overlooked when thinking about the cool shots and smart dialogue in a great video, but it's the most critical element if you are hoping to turn that video into results. ...
  • Quality. ...
  • Versatility. ...
  • Positioning.

How long is an ideal explainer video? ›

It normally lasts around 2 minutes or less than 60 seconds. Again, shorter is better. An effective animated explainer video, usually between 60-90 seconds in length, with a clear call to action at the end, is one of the most measurably effective tools when launching a company or product.

What are the features of a good video? ›

Elements of an effective video
  • Video Length: Keep it short. ...
  • Video Script: Make your message clear. ...
  • Video Content: Support the script. ...
  • Video Format: Match the channel. ...
  • Video Sound: Don't scrimp on quality. ...
  • Video Lighting: Even and natural. ...
  • Video Editing: Less is more. ...
  • Captions: Use them.
Nov 4, 2020

How do you make an explanation interesting? ›

  1. 10 ways to explain things more effectively.
  2. Keep in mind others' point of view. ...
  3. Listen and respond to questions. ...
  4. Avoid talking over student's head or talking down to them. ...
  5. Ask questions to determine student's understanding. ...
  6. Take it step by step. ...
  7. Use direct eye contact. ...
  8. Use analogies to make concepts clearer.

What should be included in an explainer? ›

An explainer should always use subheadings to help the reader to navigate to specific information, or to encourage them to read beyond their original question.
For example:
  • What is X?
  • X vs Y – what's the difference? (Or simply “X vs Y”)
  • How does X work?
  • What does X do Y?
  • Who is X?
Apr 2, 2023

What is the objective of explainer video? ›

An explainer video is a short film that aims to communicate how something works in a simple and engaging way. They are typically used as marketing videos to demonstrate the benefits of a product or service and to boost sales or sign-ups.

What are different types of explainer videos? ›

5 styles of explainer videos that you can make
  • Animated explainer videos. Animated explainer videos are a great option if you want to convey a lot of information in a short amount of time. ...
  • Live-action explainer videos. ...
  • AI explainer videos. ...
  • Whiteboard animation explainer video. ...
  • Screencast explainer videos.

What are three characteristics of animation? ›

  • Timing and Spacing. Timing and Spacing in animation is what gives objects and characters the illusion of moving within the laws of physics. ...
  • Squash and Stretch. Squash and stretch is what gives flexibility to objects. ...
  • Anticipation. ...
  • Ease In and Ease Out. ...
  • Follow Through and Overlapping Action. ...
  • Arcs. ...
  • Exaggeration. ...
  • Solid Drawing.
Nov 9, 2022

What are the five different types of animation in the video? ›

5 Forms of Animation
  • Traditional Animation.
  • 2D Animation.
  • 3D Animation.
  • Motion Graphics.
  • Stop Motion.

What are the 3 main stages of creating a video? ›

The process of creating a video from concept to completion consists of three phases: Pre-Production, Production and Post-Production.

What are the three major components of video? ›

  • Story. The story is the peanut butter to our jelly. Without a solid story, a video would not be the effective content we know it to be. ...
  • Emotional Connection. Think of any video you actually stopped to watch and engage with. ...
  • Clear & Concise. Short and sweet may be a cliche, but it still rings true.
Jul 16, 2015

How do you make the best video content? ›

  1. Use plenty of light.
  2. Use a Clean Background.
  3. Choose a Good Video Editing Program.
  4. Keep Your Editing Simple.
  5. Prioritize Crisp, Clear Audio.
  6. Avoid Shaky Footage.
  7. Understand the Rule of Thirds.
  8. Use Your Phone the Right Way.

How much does a 30 second explainer video cost? ›

How much does a 30-second animated explainer video cost? A 30 second, high quality animated explainer video production costs between $2000 – $4500, depending on the style and number of revisions in the process.

How many words is a 30 second explainer video? ›

Word count: Keep in mind that word counts for 30-second explainer videos usually come in at around 75-85 words.

How many words is a 60 second explainer video? ›

How many words are there in a 60‑second explainer video? An ideal 60-second explainer video script has around 150 words or even fewer. This text size allows you to outline all the key product features or service peculiarities.

How do you edit a video like a pro? ›

14 Tips for Video Editing Like a Pro in 2022
  1. Mind the computer RAM. ...
  2. Pick the right video editing software. ...
  3. Organize files. ...
  4. Set the right mood. ...
  5. Remember the "static-dynamic" rule. ...
  6. Personalize shortcuts. ...
  7. Color correction is the key. ...
  8. Add transitions.
Oct 28, 2022

What makes a strong explanation? ›

Explanations must show the difference between outcomes (the technical term is that they be contrastive). Explanations may be incomplete; they can show one or two specific selected causes, and not necessarily the complete cause of an event.

What are the 3 types of explanation text? ›

There are three main types of explanation that students in the primary school might write: causal, sequential and cyclical.

What do you call a person who explains things well? ›

perceptive Add to list Share. If someone calls you perceptive, they mean you are good at understanding things or figuring things out. Perceptive people are insightful, intelligent, and able to see what others cannot.

How do you write content for an explainer video? ›

How to Write a Good Explainer Video Script
  1. 1) Identify Your Story.
  2. 2) Distill Your Story.
  3. 3) Bring Your Viewer Into the Story.
  4. 4) Add Emotion.
  5. 5) Check Your Length.
  6. 6) Adjust for Voice Over.
  7. 7) Show, Don't Tell.
  8. 8) Test Your Script.

What is the great explainer study method? ›

The method is based around the idea that one of the most effective techniques to enhance your understanding of a topic is to imagine that you are teaching the material that you have learnt to someone who has absolutely no idea about the topic that you've just learnt – for instance a small child.

What are the characteristics of a social media explainer video? ›

Explainer videos are (typically) short, engaging breakdowns of larger concepts.
No worries, we've got you.
  • Have a good script. ...
  • Get to the point. ...
  • Know your audience. ...
  • Communicate brand value. ...
  • Think visual. ...
  • Be fun. ...
  • Use the right music. ...
  • Utilize a good voiceover or font.

What is the structure of explainer videos? ›

Most of the animated explainer videos include the following same components: the problem, solution, how it works and lastly, the call to action (CTA).

Which companies need explainer videos the most? ›

Industries That Should Use Explainer Videos
  • Computer Software & Internet Industries. It's not a secret that tech industry is quite complicated. ...
  • Medical and Health Care Industry. ...
  • Finance. ...
  • Manufacturing. ...
  • Non-profits. ...
  • Blockchain & ICO Industry. ...
  • Closing thoughts.
Jun 24, 2022

What is the impact of explainer videos? ›

That means that adding an explainer video to your landing page can improve your SEO ranking and hold the attention of someone who might otherwise have clicked away. That extra minute and a half is valuable. Once visitors have watched your video, they're much more likely to buy your product or service.

What is the power of explainer video? ›

The primary function of an explainer video is to explain a concept or share a message. It is usually a short video that people use to introduce an idea, explain the concept, and tell how the idea helps to solve their customer's problems. It's a way to make a lasting impression on the audience.

How do you measure the success of an explainer video? ›

Measuring Explainer and Demo Video ROI
  1. Number of Views.
  2. Watch Time.
  3. Clickthrough Rate.
  4. Social Engagement.
Oct 23, 2019

What is the value of explainer videos? ›

Why Are Explainer Videos Effective? The best explainer videos simplify complex ideas into a short one-minute to two-minute video. They don't overwhelm the viewer with any excess information. Instead, they make the product easy to grasp and understand for a specific target audience.

Who uses explainer videos? ›

An explainer video is a short form, usually from 30 to 90-sec long video, which is often used for marketing or sales purposes. Most businesses host explainer videos on their landing pages or feature them on the homepage of their website.

What are the four 4 types of animation that we can use for the content of our slide presentation? ›

There are four types of animation effects in PowerPoint – entrance, emphasis, exit and motion paths. These reflect the point at which you want the animation to occur.

What is the best video explainer app? ›

Some of the best explainer video software include Visme, Animaker, Powtoon, RawShorts, Vyond, Biteable, VideoScribe, Wideo, Adobe Spark, GoAnimate, Moovly, MySimpleShow and Renderforest. In this list, we're going to review these explainer video tools and a few more. We're examining things like: Features.

What do the 12 principles of animation do? ›

The main purpose of these principles was to produce an illusion that cartoon characters adhered to the basic laws of physics, but they also dealt with more abstract issues, such as emotional timing and character appeal.

What are the 12 principles of design? ›

There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity. These visual and graphic design principles work together to create appealing and functional designs that make sense to users.

What are the 2 most important animation concepts? ›

The squash and stretch principle is considered the most important of the 12 principles of animation.

What are the 12 types of motion design in animation? ›

Back to Basics: 12 Animation Principles Every Aspiring Motion Designer Should Know
  • Squash and stretch.
  • Anticipation.
  • Staging.
  • Straight ahead action and pose to pose.
  • Follow through and overlapping action.
  • Slow in and slow out.
  • Arcs.
  • Secondary action.
Jul 11, 2022

What are the 8 types of animation? ›

9 Types of Animation Styles
  • Traditional / 2D Animation. 2D animation probably doesn't need much of an explanation. ...
  • 3D Animation. 3D animation was quite revolutionary when it was introduced. ...
  • Stop Motion Animation. ...
  • Rotoscope Animation. ...
  • Motion Capture. ...
  • Typography Animation. ...
  • Mechanical Animation. ...
  • Claymation.
Dec 13, 2022

What is the most basic techniques of animation? ›

1) Squash and Stretch. Squash and Stretch were Disney's basic animation techniques and most important discoveries. It's about the fact that during the movement of a living body with each step (as with any action) it contracts, then stretches, then expands, then lengthens again, etc.

What are the elements of an explainer video script? ›

The Essential Elements In Every Great Explainer Video
  • live action.
  • animated.
  • whiteboard.
  • stop motion.
  • moving typography.
  • animated screencast.
Mar 1, 2016

What are explainer video's characteristics features or attributes? ›

  • 5 essential features of a good explainer video. A good explainer video typically breaks down a complex concept to quickly clarify a complicated idea. ...
  • Images. The use of images is an essential feature of a good explainer video. ...
  • Attention Grabber. ...
  • Short. ...
  • Audio. ...
  • Genius.
Feb 12, 2020

What are the 4 main script elements? ›

The basic spine of any successful screenplay comes down to four key story elements: character, objective, obstacles, and theme.

What are the 5 key elements of creating a video? ›

There are eight essential factors: the video's length, script, content, format, sound, lighting, editing, and captions. When you create a business video, or have one created for you, it's important to follow this checklist.

What are the 5 contents of a script? ›

The 5 elements that make up a great story

For this introduction, we're going to call them character, want and need, plot, structure, and conflict and resolution.

How do you determine success of content? ›

6+ Content Marketing Metrics to Measure Success
  1. Web Traffic by Source/Medium. For many content marketers, site traffic is a key metric come reporting time. ...
  2. User Behavior. On their own, user behavior metrics don't tell you much. ...
  3. Impressions & CTR. ...
  4. Content Shares & Backlinks. ...
  5. Keyword Rankings. ...
  6. Lead Generation.
Aug 5, 2020

Are explainer videos in demand? ›

97% of marketers say explainer videos helped users better understand their product or service. 95% of people watched an explainer video when learning about a product or service. 73% of people would rather watch a short explainer video than read a text article or even get a demo/sales call.

What are the five important attributes of content? ›

The 5 Characteristics of Great Content
  • Readable. When you create content, nothing is more important than making it easy to understand, which mainly depends on whether the content is readable. ...
  • Engaging. ...
  • Consistent. ...
  • Findable. ...
  • Translatable. ...
  • 5 characteristics = impactful content.
Feb 11, 2022

What does a good video need? ›

  • Use plenty of light.
  • Use a Clean Background.
  • Choose a Good Video Editing Program.
  • Keep Your Editing Simple.
  • Prioritize Crisp, Clear Audio.
  • Avoid Shaky Footage.
  • Understand the Rule of Thirds.
  • Use Your Phone the Right Way.


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